On the bright side, it turns out we are starting to see a little less of this as the world finally gets back on its feet. Today they are the ones taking your money for simply being a middleman. Why let a very anticipated car go for MSRP or even below when we can mark it up and sell it for more and no one will say anything because it’s a highly anticipated car? Dealerships were created to stop auto makers from ripping you off. However, dealerships won’t let it go for under $170,000. MSRP for a brand-new Mercedes EQS starts at about $105,000. A dealer can still make a dime off the car even if they sell it below MSRP, but it all comes down to greed.

Dealers call it a “market adjustment” but in reality, it’s really not needed. However, after the global shutdown of 2020, dealerships started to raise the price of a car even though the manufacturer said a different price for MSRP.

Dealerships still made money off the incentive which the manufacturer gave and even then, the dealer made money off the service department. Pre-2020, you could buy a vehicle for under MSRP which was pretty common.

In case you have not been to the dealership within the past 2 years, here is a quick lore update with the whole dealer markup situation.

2022 toyota rav4 msrp